Identity Systems
Positioning, naming, visual identity, typography, brand guidelines, campaign direction, and launch-ready assets.
ERTE is an independent creative studio building distinctive identities and experiences for hospitality, cultural, retail, and design-led businesses. Our work pairs modern restraint with the geometry and confidence of Art Deco.
We help businesses look more established, feel more intentional, and communicate with greater clarity. Our approach is strategic first, expressive second, and always grounded in how the brand needs to work in the real world.
Positioning, naming, visual identity, typography, brand guidelines, campaign direction, and launch-ready assets.
Interior concepts, material palettes, signage, wayfinding, environmental graphics, and guest-facing brand moments.
Editorial websites, landing pages, art direction, digital launch systems, and campaign creative with a strong point of view.
A sample of the kinds of worlds we build: elevated hospitality, refined retail, and contemporary cultural brands.
A monochrome hospitality identity balancing intimacy, geometry, and quiet luxury.
Art Deco is a reference point, not a costume. We take its principles—symmetry, rhythm, contrast, crafted detail—and translate them into work that feels contemporary, useful, and commercially credible.
From first positioning workshop to final rollout, ERTE works across brand, digital, and physical touchpoints so the result feels like one coherent business rather than a collection of disconnected assets.
We design businesses to feel established before they become familiar.
Tell us what you're building, where you are in the process, and what you need help with. We'll use that as the starting point for a conversation.